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What can I do to make customers more willing to read my emails? A guide to effective email marketing
Email marketing is one of the most important marketing communication channels. However, the challenge remains in maintaining the effectiveness of this channel. AI tools can help with this. However, before applying them, it is worth asking yourself where to start?
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3-fold increase in conversions due to targeting of mailings based on predictive model
Today’s consumers are constantly inundated with messages from various brands. Many brands send multiple messages, through multiple channels. This makes it difficult to attract and keep the consumer’s attention for a long time. At the same time, it is easy for the consumer to become tired of the communication and pay less and less attention to it.
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Attributional modeling – the key to understanding the effectiveness of marketing activities
In an era of increasing number of communication channels and brand touch points, proper identification of the importance and impact of each channel is becoming increasingly important. Correctly answering the question: to what extent did the use of a given message and channel affect the achievement of a goal is crucial for optimizing activities and […]
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Predicting sales in unpredictable times. Why is it important to forecast not only sales but also demand?
The terms sales prediction and demand prediction are sometimes used interchangeably. However, there is a fundamental difference between them. What is this difference and which prediction should we particularly focus on?
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