News
Where should I look for customers?
However, a healthy business needs a steady stream of new customers. And there is usually little (or no) data on them. So can data science help in reaching potential customers?
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How to optimize marketing efforts with data science?
As the number of products sold increases, customer expectations become more exacting, and competition becomes fiercer, optimal campaign planning becomes even more challenging. Fortunately, data science can help.
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From segmentation to hyper-personalization… the use of machine learning in marketing communications
The modern consumer is constantly bombarded with messages. Competition for ever-shorter attention spans is bloody, and it’s all about leveraging every possible advantage. How can data science help in the successful battle to get a brand’s message to consumers?
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What problems can be solved with Data Science?
Many companies have already successfully implemented smart solutions in marketing departments, using data and its advanced analytics. The use of data science solutions increases the efficiency of operations, reduces costs, optimizes budgets and improves ROI. Wanting to remain competitive, other companies need to catch up with the leaders as quickly as possible.
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