Problem:
In connection with the development of the Internet sales channel, one of the retailers wanted to enrich its website with product recommendations.
Rozwiązanie:
Based on the basket analysis, a recommendation engine was built to power the website. The system fully integrates with the website, enabling its dynamic modification in accordance with recommended scenarios.
Effects:
- Conversion increase by almost 14% (compared to the control group with disabled recommendations)
- Increase in basket value by over 11%
Data sources:
- Transaction data
- Product data and business rules
- Data on traffic on the website
